The Secret History of Buitoni
Discover the history of Buitoni pasta and the family behind it. Produced by Epicurious for Buitoni. Animation: Fly Machine Picture Co.
Released on 10/18/2016
[Narrator] Ah, shopping for pasta.
Everybody knows it's all exactly the same, right?
But wait, what's this?
Freshly made morsels of tasty Italian-styled goodness.
Little pasta bites of mouth watering flavor,
with sauces, and pastas, and bears, oh, my!
But how could this be?
What's the story behind the name?
Let's find out together in
The Secret History of Buitoni.
It starts all the way back in 1827 in Sansepolcro, Italy,
where a small pasta shop was opened by Giulia Buitoni
and her husband, Giovan.
This couple was committed to making the finest pasta,
using simple, high quality ingredients.
In fact, they were so dedicated,
Giulia pawned her beloved coral necklace
to pay for their first pasta machine.
In 1841, the company was taken over by their sons
who experimented with the family recipes,
developing new pasta packed with protein.
This innovation helped turn Buitoni
into a booming pasta powerhouse.
They were even the first company to use
the Italian royal family
to endorse their products.
The years went on,
and as the business grew,
the Buitoni family laid down deep roots in Sansepolcro.
It was taken over by five brothers,
lead by Giovanni Buitoni,
who would guide them to even greater success.
They were so successful, that in 1939,
Giovanni and his wife were invited to travel
to New York City, visiting the World's Fair.
While they were in New York,
Europe entered World War Two,
stranding them far from home and from their business.
Just as Giulia Biutoni had done a century earlier,
Giovanni's wife pawned her jewels so they could expand,
bringing Buitoni to America.
When they were finally able to return
to Italy in 1953,
Giovanni reunited with his brothers.
Together, they built a global company,
committed to producing the highest quality pasta possible.
But Giovanni had another goal.
With a famous opera singer as his wife,
he harbored a dream of singing alongside her
at Carnegie Hall.
In 1963, he made that dream come true,
filling the venue with family and friends
from around the world.
Their long journey took innovation,
commitment, and authenticity.
But if you think they left it all on stage,
forget about it!
Because you can still find it right here.
But where do they think up
these freshly made Italian dishes?
Where do you think?
Italy, where the Casa remains the heart and home
of all things Buitoni.
An inspiration, honoring nearly 200 years
of expertise and tradition.
Because that's the Buitoni way.
You get a little taste of our story in every bite.
And there's definitely some cheese in there too.