Gevalia: The Origins of Engwall Swedish Coffee-Making

Join Epicurious on a trip to Gävle, Sweden, where Victor Theodore Engwall started his company in 1853. Discover the people, places, and processes that are at the core of Gevalia’s long heritage as one of the finest coffee-makers in the world.

Released on 5/20/2014

Credits

Starring: Mathias Gåerdh and Linda Andersson

https://www.facebook.com/gevaliacoffee

Music / Songs Pub "Play with Me" [Instrumental]

Transcript

00:00
(plucky music)
00:06
It all started in 1853.
00:10
Victor Theodore Engwall who started a small business
00:14
here in the port of Gavle.
00:18
In 1913, he and his company bought their first
00:22
roasting machine, and the company grew
00:26
and got bigger.
00:29
In 1920, they registered the trademark, Gevalia,
00:33
which is the Latin name of Gavle, which is the city
00:38
we are based in.
00:42
Especially for Swedes, coffee is a real
00:45
important part for us.
00:47
It's a part of our culture.
00:48
The stamp that Gevalia has been provided to
00:51
the royal court of Sweden guarantees that the product
00:55
is of real high quality.
00:58
The Gevalia history here is it's a small
01:01
family tradition.
01:02
A family started the company and it's important to keep
01:06
the feeling of coffee and the love and passion
01:10
we are actually putting into the process
01:12
when we are doing coffee.
01:15
[Announcer] If you like the rich, never-bitter taste
01:17
of Gevalia coffee, like us on Facebook.
01:20
Subscribe for more epicuriousity.