Gevalia: Roasting Coffee Beans to Perfect a Smooth Finish

Roasting the beans is one of the most important elements in creating rich, smooth coffee. At Gevalia, this process has been refined and perfected over decades to ensure that every taste of Gevalia coffee has a depth and aroma that is unique and full of flavor.

Released on 7/21/2014

Credits

Music / Songspub Artist: Oxford Title "Real Magic"

Transcript

00:00
(upbeat ukelele music)
00:05
I'm Randall Lewis. I'm the plant supervisor.
00:08
I am Arthur James Clark.
00:09
My name is Andre Lewis.
00:11
I'm John Moeller. I'm a green coffee specialist.
00:14
Each shift that produces coffee has over 70 years
00:18
of coffee-making experience.
00:20
I've been doing this job for about 12 years.
00:23
I've been in coffee for 12 years.
00:24
Well I've been packaging coffee for 48 years.
00:27
Oddly enough the first time I started drinking coffee
00:29
when I was in college, basically to stay awake for studying,
00:34
but I really didn't appreciate what coffee was
00:37
or the whole history of coffee and the different unique
00:41
flavor profiles that each origin has
00:44
until I started working for this company.
00:46
We took on a whole new role and learned the Swedish way.
00:51
Our roasting process is a slow roast to lock in
00:54
that rich, never bitter flavor.
00:56
We don't burn our coffee, but we roast our coffee,
00:59
where you don't have that ashy or that bitterness taste
01:01
that you have in other premium coffees.
01:05
My favorite blend is Gevalia Colombian.
01:07
And the house blend has a smoother,
01:09
rich flavor to my taste.
01:11
I really prefer the Kenyan.
01:13
The French roast because it's dark and it's mellow.
01:18
[Voiceover] If you like the rich, never bitter taste
01:20
of Gevalia Coffee, like us on Facebook.