Price Points Chalkboard Artist Explains Her Process

Ever notice the intricate chalkboard art behind our experts in Price Points? Well, chalkboard artist Ro Knight is here to break down how she makes those incredible pieces of art, from the type of chalk she uses to where she begins. Follow Ro on Instagram: http://instagram.com/carolinarodesign

Released on 12/22/2018

Credits

Starring: Ro Knight

Transcript

00:00
I'm Ro Knight and I'm a chalkboard art expert.
00:03
[playful music]
00:08
[ding]
00:09
[swipe, swipe]
00:10
I'm a chalkboard artist for Epicurious Price Points
00:13
and today, I'm going to talk to you about my process.
00:16
Let's get to work!
00:18
People usually ask me if I use Crayola chalk,
00:21
not really.
00:22
Since I'm a professional, I use the good quality chalk.
00:26
Not the kids stuff.
00:28
The kind of chalk that I use are chalk pastels
00:31
and I love them because they have beautiful pigments.
00:33
I have a bunch of different brands
00:37
because that's the way I can achieve
00:39
different variety of colors and the texture.
00:43
The way I usually work, is I start with the big words
00:46
or the letters.
00:48
That's what I like to do.
00:49
And then, my work typically I have to frame things.
00:53
So, I always make a frame
00:56
and then work from there.
00:57
Those are my base for creating anything.
01:01
If you are designing something,
01:02
it's a lot easier if you have some sort
01:05
of a base that you feel comfortable with.
01:08
When I have the font that I like,
01:09
I try to make it interesting by adding depth or shades
01:14
and I paint it in a different way
01:16
or I add something in the middle so it's not too bulky.
01:20
In all that process, I just play with it.
01:22
Sometimes I paint it all white and I realize that's too much
01:25
and then I erase a little bit.
01:27
So, for example, in condiments,
01:30
I'm just adding a little shade
01:32
and I'm detailing the middle
01:33
and that makes it fun.
01:36
In the beginning, when I started making the chalkboards
01:39
for Epicurious Price Points, they explained to me
01:42
that the expert was going to be
01:44
in the middle of these chalkboards.
01:46
So, the content was supposed to be focused on the sides
01:51
and that was quite a challenge for me
01:53
because, sign wise, I couldn't see
01:56
that the middle needed to be nothing important
01:59
and then everything on the sides.
02:01
But, I work with it.
02:04
When I work I have to step back
02:07
and see what I'm doing.
02:08
For example, in this case,
02:10
I realized that the tomato that I was drawing
02:13
it was too shiny also the color was kind of wrong.
02:16
So, I changed it until I felt like
02:19
this is the tomato that I actually like.
02:22
My path to go to chalk art was a complete accident.
02:27
I am originally from Chile.
02:29
When I was little I always wanted to be an artist.
02:32
I knew that for sure, that was my thing.
02:34
But, then growing up, I realized
02:35
I won't be able to make a living.
02:37
I decided to do something else,
02:39
completely not artist related.
02:42
So, when I was 19, I became a flight attendant.
02:45
And I was a flight attendant for 13 years.
02:48
[laughing]
02:48
But, then I came to New York
02:51
and my brother, who lives here,
02:54
had a chalkboard wall in his house
02:57
and I did a photo booth as well for the party.
03:00
So, everybody took pictures.
03:01
It was a lot of fun.
03:03
And then he posted these pictures on Facebook
03:05
and somebody asked, Hey, can your sister come
03:08
and do some chalk for our new cafe?
03:12
I said, Yes!
03:13
[laughing]
03:14
And that was a challenge.
03:15
I did that and from there it was just like a snowball.
03:20
Every time that they send me a chalkboard,
03:23
I get excited because it's a new challenge.
03:26
[laughing]
03:27
So, and it's very inspiring.
03:30
If you want to do anything with chalk,
03:33
I would say enjoy it, have fun.
03:35
If you're not good at drawing,
03:38
you can print a stencil and use transfer paper.
03:41
Which, it comes in chalk and you can find it anywhere.
03:44
You can find your own way and your own style.
03:47
It's so much fun.
03:49
It's just a happy thing to do.
03:51
[lighthearted music]
04:01
[feet stepping]
04:03
I'm Scott Norton and I'm a condiment expert.